Saturday, September 16, 2006

How fitting!

Though witnessing any more Cub games for the remainder of the 2006 season is an exercise in self-mutilation, I had Friday's game on the radio while I was at work and during a commercial break, I heard their new angle for pushing that near-undrinkable swill better known as "Old Style Beer." One could argue that removing the word "Style" from their label would save them money on printing costs while not losing any ground in marketing for this sorry excuse for a beverage, but I digress.

Anyway, the new series of radio commercials for Old Style has a stand-up comedian telling a few quick jokes to a small audience about the absurd obsession with the Cubs some fans possess (e.g. (not verbatim) "Cub fans will do anything to catch a 1:20 game. They'll even leave the office early during a presentation.... that they're giving!" [laughter]). Then comes the voice over pitching the same line in every commercial: It takes two things to be a true Chicago Cubs fan. A sense of humor and an Old Style.

For once I completely agreed with a commercial making such a lofty claim. A true Chicago Cubs fan does indeed require a sense of humor in order to laugh at the joke of a team that's currently polluting the otherwise beautiful Wrigley Field, and if you're going to consider yourself a fan to such a lousy team, you may as well be drinking a beer that's equally lousy. Drinking a Sam Adams or a Beck's while watching the Cubs is just as unfitting as wearing a tuxedo to a game.

Congratulations to Old Style for marketing a product perfectly!

13 Comments:

At 9/16/2006 6:40 PM, Blogger Benson Burner said...

I'm shocked and appalled at your anti-Old Style stance, sir. Old Style is clearly better than Budweiser, PBR, or other unsatisfying American beers. Maybe it's the annual Cubs commemorative cans, maybe it's the low, low price--but whatever it is, it works for me.

And I think you've overlooked something--Sam Adams & Beck's are actually the perfect beers for Cubs fans. They're overpriced, skunky (esp. Beck's), and totally marketed to and championed by yuppies. If that last sentence doesn't describe our beloved Cubbies, I don't know what does. Maybe overrated . . .

 
At 9/16/2006 7:38 PM, Blogger Pandrew said...

This is taken from the Old Style website:

Old Style tradition is a mix of fun, fact and fertilizer.

 
At 9/17/2006 4:48 AM, Blogger A-Train said...

the two people above me made impassioned, well-thought-out please in defense of old style.

i will do no such thing.

but if you slander the sweet, sweet brew again, i will punch you in the chest.

 
At 9/17/2006 7:55 AM, Blogger Junior M said...

Ok, well first off, I needed to be a bit harder on Old Style than I would normally in order to help make make my rant more fitting. While I do not indeed LIKE Old Style, I would drink it if I desired a beer and had no other options. Keep in mind, though, I lived in Europe for almost a year and have had about 50 different beers that are much better than ANY of the above mentioned ones. It's just not as funny if I replaced Sam Adams and Beck's (literally the first 2 beers that came to mind) with Gösser and Herforder.

I also applaud Benson in making Sam Adams and Beck's equally fitting to drink while watching the Cubs.

I knew I'd be stepping on some people's toes by writing this post, but let's not lose sight of what's important here. The fact is, I need to vent after watching/listening to a game this season, and Old Style is the main Cubs radio commercial. If the main sponser for the Cubs was Bob's Steakhouse, I'd probably make a post saying that Bob was an asshole.

 
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